Google Ads Privacy

1. Google Ads Overview

Google Ads is Google's online advertising platform that allows businesses to display advertisements on Google's search engine results pages, YouTube, and across the Google Display Network—a collection of millions of websites, videos, and apps where Google ads can appear. We use Google Ads to:

• Search advertising: Display text ads on Google search results when users search for keywords related to our products and services, such as "TPU inflatable cushion," "cooling suit," or "air wave massage."
• Display advertising: Show banner and image ads on websites within the Google Display Network that are relevant to our target audience.
• Video advertising: Promote our products through video ads on YouTube and other video platforms in Google's network.
• Shopping advertising: Feature our products in Google Shopping results with images, prices, and product details.

To deliver and optimize these advertisements, Google collects and processes certain data about users who interact with our ads or visit our website. The following sections describe these data practices in detail.

2. Data Collection Practices

When you interact with our Google Ads campaigns or visit our website, the following data may be collected by Google:

• Device information: Your device type (desktop, mobile, tablet), operating system, browser type and version, screen resolution, and device identifiers. This helps Google deliver ads in the appropriate format for your device.
• Location data: Approximate geographic location based on your IP address, and more precise location if you have enabled location services on your device. We use location data to show ads relevant to your region.
• Interaction data: Information about how you interact with our ads, including impressions (when you see an ad), clicks, click-through rates, and the time and context of those interactions.
• Website visit data: Through the Google tag on our website, Google collects information about your visits, including pages viewed, time spent, and actions taken. This data is linked to your Google account if you are signed in, or to your cookie identifier otherwise.
• Demographic and interest data: Google may infer demographic information (age, gender) and interest categories based on your browsing behavior across Google's network. We use this data to target our ads more effectively.

3. Remarketing and Audience Targeting

We use Google's remarketing features to show ads to users who have previously visited our website. This is how remarketing works:

• Remarketing lists: When you visit our website, the Google tag adds your browser cookie to a remarketing list. We create different lists based on the pages you visit—for example, users who viewed our health care products, cooling suits, or air wave massage products.
• Ad delivery: When you browse other websites in the Google Display Network or use Google services (such as YouTube or Gmail), Google may show you our ads based on your inclusion in our remarketing lists.
• Similar audiences: We may use Google's similar audiences feature, which identifies new potential customers whose browsing behavior is similar to that of our existing remarketing list members.
• Membership duration: You remain on our remarketing lists for a maximum of 540 days from your last visit to our website, after which your cookie is automatically removed from the list.

4. Conversion Tracking

We use Google's conversion tracking to measure the effectiveness of our advertising campaigns. Conversion tracking works as follows:

• Conversion actions: We define specific actions on our website as conversions, such as submitting an inquiry form, requesting a quotation, or signing up for our newsletter. When you complete one of these actions after clicking on our Google ad, it is recorded as a conversion.
• Tracking mechanism: The Google tag on our website places a cookie on your browser when you click on our ad. When you subsequently complete a conversion action on our website, the tag reads this cookie and reports the conversion to Google.
• Attribution: Google uses conversion data to attribute conversions back to the specific ad campaigns, ad groups, and keywords that drove them. This helps us understand which advertising strategies are most effective.
• Enhanced conversions: We may use Google's enhanced conversions feature, which sends hashed, anonymized conversion data (such as hashed email addresses from form submissions) to Google to improve conversion measurement accuracy while preserving your privacy.

5. Third-Party Data Sharing

Google may share certain aggregated and anonymized data with us and other parties as part of its advertising services. Here is what you should know about data sharing:

• Reporting data: We receive aggregate reports from Google about ad performance, including impressions, clicks, conversions, and audience demographics. This data does not include personally identifiable information about individual users.
• Google's partners: Google may share data with its partner websites and apps in the Google Display Network for the purpose of delivering and measuring ads. These partners are bound by Google's data use policies.
• No direct data sale: We do not sell your personal information to Google, nor does Google sell your personal information to us. The data exchanged is used solely for the purpose of delivering and measuring our advertising campaigns.

6. Opt-Out and Controls

You have several options to control Google advertising and data collection:

• Google Ad Settings: Visit adssettings.google.com to manage your ad personalization preferences, view the topics Google associates with you, and turn off ad personalization entirely.
• Google My Activity: Visit myactivity.google.com to view and manage your Google activity data, including ads you've clicked on and websites you've visited. You can delete specific activities or set up auto-delete.
• Browser controls: You can manage cookies in your browser settings, including blocking third-party cookies used for advertising. Most modern browsers offer this functionality in their privacy settings.
• Opt-out tools: Use the Network Advertising Initiative opt-out page (optout.networkadvertising.org) or the Digital Advertising Alliance opt-out page (optout.aboutads.info) to opt out of personalized advertising from Google and other participating ad networks.
• Incognito/private browsing: Using your browser's incognito or private browsing mode limits the data that Google can collect during that session, though it does not prevent all data collection.

For more information about Google's data practices, please visit Google's Privacy Policy at policies.google.com/privacy and Google Ads Settings at adssettings.google.com.