Meta (Facebook) Advertising Privacy

1. What Information Is Collected

When you visit our website or interact with our advertisements on Meta platforms, the following information may be collected:

• Device and browser information: Your IP address, browser type, operating system, device type, screen resolution, and other technical information about your device and browser configuration. This information is automatically logged when you visit our website.
• Website activity data: Pages you visit on our website, time spent on each page, links clicked, products viewed, forms submitted, and other interactions with our website. This data is collected through the Meta Pixel and other tracking technologies.
• Conversion data: Information about actions you take on our website after clicking on or viewing our Meta advertisements, such as making a purchase, filling out a contact form, or signing up for a newsletter. This helps us measure the effectiveness of our advertising campaigns.
• Customer information: When you provide personal information such as your name, email address, or phone number through our website forms, we may share hashed versions of this data with Meta for Custom Audience matching purposes.

2. How Meta Uses Your Information

Meta uses the information collected through its advertising technologies for several purposes that benefit both advertisers and users:

• Ad targeting: Meta uses your website activity and demographic information to show you advertisements that are more relevant to your interests. If you visited our product pages, for example, you may see ads for those products or similar items on Facebook and Instagram.
• Ad measurement: We use Meta's measurement tools to track how many people view or click on our ads and then take actions on our website. This helps us understand which ads are most effective and optimize our advertising spend.
• Lookalike audiences: We may use data from our existing customers to create lookalike audiences on Meta. This means Meta identifies users who share similar characteristics with our current customers and shows our ads to those users.
• Retargeting: If you visit our website but do not complete a desired action (such as submitting an inquiry), we may use Meta's retargeting features to show you relevant ads on Facebook and Instagram to encourage you to return and complete the action.

3. Custom Audiences

We may share certain customer information with Meta to create Custom Audiences for our advertising campaigns. When we do this, the data is processed as follows:

• Data hashing: Before sharing any customer data with Meta, we hash the information using industry-standard encryption (SHA-256). Hashing converts your data into an irreversible, anonymized code. Meta never receives your raw personal data from us.
• Matching process: Meta compares the hashed data we provide with hashed data they already have from their users. If there is a match, the user may be included in our Custom Audience for targeted advertising.
• Data retention: Custom Audience data is stored by Meta for a limited period and is deleted when we remove the audience or when it expires. We regularly review and update our Custom Audiences to ensure data is not retained longer than necessary.
• No data selling: We do not sell your personal information to Meta. The data sharing described above is solely for the purpose of delivering relevant advertisements to you on Meta's platforms.

4. Tracking Technologies

We use the following Meta tracking technologies on our website:

• Meta Pixel: The Meta Pixel is a piece of JavaScript code on our website that tracks visitor actions (conversions) after viewing or clicking on our Facebook or Instagram ads. It helps us measure the effectiveness of our advertising, optimize ad delivery, and build targeted audiences for future ads. The Pixel captures data such as page views, button clicks, form submissions, and purchases.
• Meta Conversions API: The Conversions API works alongside the Meta Pixel to send web events from our server directly to Meta. This helps improve the accuracy of conversion measurement and ensures we can track events even when browser-based tracking is limited by ad blockers or cookie restrictions.
• Cookies: Meta may set cookies on your browser when you interact with our ads or visit our website. These cookies help Meta recognize your browser and serve relevant ads. You can manage your cookie preferences through your browser settings.

5. Your Choices and Controls

You have several options for controlling how your information is used for Meta advertising:

• Facebook Ad Preferences: You can manage your ad preferences on Facebook by visiting Settings > Ads in your Facebook account. Here you can adjust your interests, hide certain advertisers, and control whether your activity off Facebook is used to show you personalized ads.
• Off-Facebook Activity: You can review and manage your off-Facebook activity (including activity from our website) by visiting Settings > Your Facebook Information > Off-Facebook Activity in your Facebook account. You can disconnect specific activities or clear all off-Facebook history.
• Browser controls: You can set your browser to block cookies, including those set by Meta. Most browsers allow you to manage cookie preferences in their settings. Note that blocking cookies may affect the functionality of some websites.
• Opt-out links: You can opt out of personalized advertising from Meta and other participating companies through the Digital Advertising Alliance at optout.aboutads.info or the Network Advertising Initiative at optout.networkadvertising.org.
• Device settings: On mobile devices, you can limit ad tracking by adjusting your device settings. On iOS, go to Settings > Privacy > Tracking. On Android, go to Settings > Google > Ads.

6. Contact Us

If you have questions about our use of Meta advertising services or your data privacy rights, please contact us:

For more information about Meta's data practices, please visit Meta's Privacy Policy at www.facebook.com/privacy/explanation and Meta's Data Policy at www.facebook.com/policy.php.